A/B Testing

Every commercial website or app includes features like product purchase, sign-up, upgrading to a paid version, or subscribing. The number of users taking these actions, known as the conversion rate, depends heavily on how appealing the app looks, its ads, and other marketing tricks. A/B testing compares different versions of an app to see which one leads to more conversions. This helps find the best mix of features to maximize revenue.

With Traffic Distributor, you can easily run A/B tests on your projects. Here’s how:

1. To start A/B testing, you need two different versions of your app and a way to track actions like button clicks.

2. Install or configure Traffic Distributor:

• Choose Sticky Sessions as the routing method.
• Set the traffic ratio to 50-50 for a fair analysis.

3. Once set up, incoming requests will be evenly split between both app versions. Share the Traffic Distributor link with users and wait for data on conversions.

4. Analyze the results to determine which app version is better. The one with a higher Conversion Rate is the winner and can be used in production. The other version can be modified or removed for further testing.